China not at World Cup, but they're still crazy for it

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Thirty-two of the world's best football teams are now competing for the iconic golden World Cup trophy -- but the planet's most populous nation is not among them.
Team China failed to qualify for the "beautiful game's" showpiece event in Brazil. In fact China's World Cup dream turned into a nightmare as early as 2011, when it was eliminated in a regional qualifying round.
But for all the interest in football in this country of more than one billion people, it is a huge source of frustration that they can't field a competitive national team.
"China's weakness in football is a pain point and there is certainly an ambition to improve," said Scott Kronick, President of Ogilvy Public Relations Asia Pacific. Indeed, a multitude of Chinese -- from the state president, to a Peking University student, to a Beijing taxi driver -- share one Chinese dream: that Team China will one day win in the World Cup finals.

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